Esther 8:5 (partial) If it please the king, and if I have favour in his sight, and the thing seem right before the king, and I be pleasing in his eyes,

Who is your target audience? There is at this time a reduction in the number of millennials participating on social media. Why that is happening is undetermined. I can guess and it might have something to do with being targeted. This younger crowd prides themselves as being free thinkers, innovative, social trend setters and not followers. They are more likely to break from routine just because it has become routine.

It is complicated and I do not offer an easy answer. What I will tell you is what I have observed on the edges of my social media screen. There is a flurry of pictures and words used to entice viewers away from the social page to special interests. There those pages are bombarded with advertising and even more opportunity for exploring more varied interests.

All of those pages contain popup ads which if you do not have effective popups blockers, will dominate your viewing, throwing distracting content which is running you into a rabbit hole you did not choose to follow.

As one millennial put it, “They are wasting my time.” The facts are clear, those who create those eye catching adventures are searching for an audience who fits their financial plan. No one goes through this much trouble without the expectation of return on investment. So who gets caught in this vortex of advertising? As expected, those with disposable income. That is not the millennial generation.

The more I observe this tendency the more I pay attention to catch words and photos. If you click on any one of these links, the next time you are on line, the photo will change but the catch words remain the same.

Words are just that powerful.